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In the world of global business, in the absence of a user-centred perspective, it is a challenge to implement creative and innovative approaches in design, technology and business. That’s where Design Thinking comes in. Design Thinking is a human-centred and step-by-step approach to problem-solving, crucial for creating innovative solutions in business, organisations and society. With the integration of Generative AI, it now offers advanced idea generation, increased creativity and quicker prototyping, allowing for rapid creation of design variations and strengthening the design process overall.  

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